Director – Product Marketing
Labcyte Inc. uses its Echo® liquid handlers to move liquids with sound. This green technology provides significantly better analytical results while saving money. The ‘touchless’ technology provides dramatically better answers by eliminating pipette tips and the adsorption of compounds during transfer, while saving hundreds of thousands of dollars in decreased consumables. Accuracy is maintained from first drop through last for a wide variety of fluids, including many considered intractable by other techniques. The technology is coupled with our Deerac™ instruments to make Labcyte a leader in liquid handling. Together with the Deerac systems, the award-winning Echo liquid handlers are used in all of the top 10 pharmaceutical companies, as well as in leading academic and research institutions worldwide. Labcyte technologies have broad applications including the fields of compound management, genomics, proteomics, particle manufacturing, encapsulation, imaging mass spectrometry, and live-cell transfer. Labcyte is headquartered in Sunnyvale, California with offices in Dublin, Ireland and has 39 U.S., 7 European and two Japanese patents and additional U.S. and international filings.
The Director of Product Marketing will report to the Senior Vice President of Sales, Marketing and Support and will be responsible for managing the Echo and Deerac liquid handling product lines and related consumables; the Echo application software; and the Integrated Systems product line including the POD 810™. As Director of Product Marketing you will be hands-on, leading a team that is charged with a product line contribution. This extends from increasing the profitability of existing products to developing new products for the company. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. This includes a deep understanding of the “science” our customers practice so that you can understand the key applications that need to be developed to drive the company’s products into the market place. You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.
You must be able to communicate with all areas of the company. You will work with engineering and R&D counterparts to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for the team’s product offering, occasionally working with the sales channel and key customers.
KEY RESPONSIBILITIES
- Leading, managing and developing the product marketing team.
- Leading the management of the company’s entire product line life cycle from strategic planning to tactical activities.
- Leading the team to specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
- Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
- Analyzing potential partner relationships for the product lines.
REQUIREMENTS
- 6+ years of life science/product management experience
- In-depth knowledge of liquid handling, automation and robotic laboratory equipment
- An outstanding track record of introducing and managing complex product lines
- Strong leadership skills
- Excellent interpersonal, written, verbal, and presentation skills
- Highly knowledgeable in life science applications with an emphasis on compound management and screening for drug discovery, Genomics, and Proteomics
- A BS level life Science degree, MBA preferable
- This position requires travel to customer and non-customer sites in North America, Asia and Europe (25%).
Candidates only, no recruiters or agencies.
To apply for this position email: careers@labcyte.com