Labcyte's Road to Commercialization - an Interview with Mark Fischer-Colbrie at PMWC 2017

Disruptive technologies often face hurdles in gaining acceptance and adoption in an already busy marketplace. This session will be instructive in developing a clear product, company message and commercialization strategy, which are “must haves” to successfully commercialize an advanced technology that will revolutionize health care and precision medicine, in particular.